Managed by a sales consultant and advocate for merchants,Emerchantrate is for merchants who process electronic payments. The forum will provide news, links, and information to assist merchants in growing their business by accepting credit and debit cards at the point of sale.
Monday, November 12, 2007
Why process electronic payments?
Accepting electronic payments such as; Visa, MasterCard,Discover Card, at the Point of Sale (POS)allows merchants to improve cash flow, increase sales, reduce fraud and increase customer loyalty.
Acquirer- A corporation licensed by Visa and MasterCard as a processor that is in the business of processing credit card transactions for businesses (acceptors) while constantly acquiring new merchants.
Emerging Markets- An emerging market is classfied by MasterCard or Visa as an industry that has room to grow card acceptance. One industry is utility.
Issuer- A corproation in the business of issuing credit or debit cards with the MasterCard or Visa logo. Interchange is paid to the Credit or Debit card issuer.
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